Effective Date July 1, 2023
Personal Information does not include your Personal Information that has been deidentified, pseudonymized, anonymized, aggregated, and/or otherwise processed so as to be unidentifiable in such a way that the data can no longer be attributed to a specific individual (by reasonable means) without the use of additional information, and where such additional information is kept separate and under adequate security to prevent unauthorized re-identification of a specific individual such that one could not, using reasonable efforts, link such information back to a specific individual (collectively, all of the foregoing in this sentence being referred to as “De-Identified Personal Information”).
Individuals Under the Age of 18
We do not knowingly collect, solicit or maintain Personal Information from anyone under the age of 18 or knowingly allow such persons to register for our Services. If you are under 18, please do not send any Personal Information about yourself (such as your name, address, telephone number, or email address) to us. No one under age 18 should provide any Personal Information to or on the Services. In the event that we learn that we have collected Personal Information from a child under age 18 without verification of parental consent, we will use commercially reasonable efforts to delete that information from our database. Please contact us if you have any concerns
Types of Information We Collect
We collect several categories of Personal Information from and about you as summarized in the following table:
Specific Items of Personal Information
• first and last name
• user name (which may include first and last name)
• email address
• postal address
• zip code
• unique personal identifier, e.g.:
• customer/account name or number
• phone number
• mobile device identifier
• country of residence
Characteristics of protected classifications under California or federal law
• color, sex, gender, gender identity and expression, age, disability
Biometric information based on characteristics
• image and likeness
• physiological characteristics such as facial recognition
• personal property records
• products/services purchasing history and tendencies
Internet or other electronic network activity; device information
• type and manufacturer of device and its ID/UDID or similar device-specific code
• Internet Protocol (IP) address, protocol, and/or sequence information
• operating system and platform
• Internet service provider or mobile carrier’s name, connection speed, and connection type
• browsing, session, interaction, and search history related to our Website
• pixel tags
• browser type, language, and version
• screen resolution
• domain name system requests
• Media Access Control (MAC) address of pages you have visited
• material and pages viewed
• time and date of access to our Website
• number of bytes transferred
• number of clicks per visit
• date stamp and URL of the last webpage visited before visiting our Website, and URL of the first page visited after leaving our Website
• pages viewed, time spent on a page, click-through and clickstream data, queries made, search results selected, comments made
• type of service requested
• hypertext transfer protocol headers, application client and server banners
• physical location
Professional or employment information
• email address that identifies you (e.g., email@example.com versus firstname.lastname@example.org)
• employer, employment history, information from professional references, work experience
IRS 1099 Information
• Collected and retained only if you are the winner of a sweepstakes or if we have other business requirements to issue you an IRS 1099-misc. form, we may maintain that information about you
Sensitive Personal Information that is “publicly available” shall not be considered sensitive Personal Information or Personal Information.
How We Collect Your Information
The Personal Information we collect through our Website includes information that you provide by filling in forms on our Website. We also collect Personal Information you provide to us in our sales offices, model homes, and design studios, and information we may collect from third parties. We may also ask you for information when you enter a contest or promotion sponsored by us, when you report a problem with our Website, records and copies of your correspondence when you contact us, and responses to surveys and consumer reviews we and our service providers might ask you to complete.
- Information You Post.For example, we may collect information you post in a public space on service provider websites for surveys and consumer reviews. This may include Ratings & Reviews features from service providers.
- Social Media Information.We may collect information you post on our social media pages. We may also collect your social media profile information.
- Information You Submit.For example, we may collect information when you contact us through the "Chat" feature on our Website. We collect information submitted in connection with creating an account with us, completing an application, making a home purchase, including information you submit to us such as a deposit via check, debit card, or other methods of providing deposits to us.
We collect information in different ways.
Directly from You. For example, when you:
- Fill out a Guest Information or registration card at a KB Home sales office.
- Make a purchase in our sales offices or design studios.
- Create a personalized MyKB account.
- Sign up to receive promotional emails or text messages (including offers and sales alerts).
- Sign up to join a KB homebuying club or similar homebuying education program conducted by us.
- Participate in one of our promotional sweepstakes, contests, surveys, consumer reviews or focus groups.
- Use a service provider rating and review feature.
- Submit a request to our Customer Service team.
- Interact with KB Home social media pages.
- Apply for a job opening with KB Home.
- Are referred to us by another customer.
In other Ways. We collect information when you:
- Enable location-based features on our platforms.
- Click on sponsored links or third-party advertisements.
- Use the Wi-Fi Services provided in some sales, offices, model homes, or design studios.
- Visit sales, offices, model homes, or design studios; we may use cameras and doorbell cameras in and around our locations for operational purposes.
- Receive or interact with our communications and platforms that may contain cookies or pixels.
From Third Parties. We may receive information about you from other sources. For example, this may include receiving information from:
- Our business partners, including online advertising networks and companies that co-sponsor our promotions.
- Social media platforms, including LinkedIn, Facebook, Twitter, YouTube, Pinterest and Instagram.
- Companies that provide information to supplement what we already know about you, including data brokers.
By Combining Information. We may:
- Combine information that we collect in our locations with information we collect through our platforms.
- Combine information we collect about you from the different devices you use to access our platforms.
- Combine information we get from third parties with information we already have about you.
How We Use Personal Information
Examples of how we may use your information include:
- To Provide Our Products and Services.This could include fulfilling your requests for home purchases, home related services, or other services.
- To Improve Our Products and Services.We may use your information to make our digital platforms, sales offices, model homes, design studios, and other products and services better. We may also use your information to customize your experience with us throughout the browsing, purchasing, and owning process.
- To Understand Your Interests.For example, we may use your information to better understand what home options, upgrades, and services, may interest you and customers like you based on information we collect about you and your household.
- To Respond to Your Requests or Questions.This may include responding to your customer feedback.
- For Security Purposes.This could include protecting our company and our customers. It may also include protecting our platforms.
- For Marketing Purposes.We may provide you with information about new communities and special offers. We may use your information to serve you ads about our communities and offers. We may tell you about new features or updates. These might be third-party offers or products we think you might find interesting including home-related information, offers, periodic updates, advertising, homebuyer surveys, requests for ratings & reviews, information on solar systems, telecommunications, alarms, smart home devices, and other information we believe will be of interest to our customers. These service providers are only allowed to use personal contact information for the purpose of providing the specific services requested by us. For more information about your choices related to these communications, see the Choices section below.
Uses of Personal Information
To present our Website and Mobile App and its contents to you.
To provide you with information and respond to your questions on Products or Services that you request from us and information on new products and services, discounts, special promotions or upcoming events, and features or offers that we believe will be of interest to you.
To provide you with the Products, Services, or information that you have requested.
To process transaction payments.
To provide you with notices about your account, including expiration and renewal notices.
To notify you about information regarding or changes to our Website, our policies, terms, or any Products or Services we offer or provide, or regarding your account.
To process your account application and any changes to your account information.
To process Personal Information or other information that you submit through to us.
To allow you to participate in interactive features on our Website.
To contact you about our own and third-parties’ products and services that may be of interest to you.
To provide access to restricted parts of our Website, e.g., areas accessible if you have a user account.
To enhance and improve our Products and Services, for example, by performing internal research, analyzing user trends, and measuring demographics and interests.
For internal purposes, such as Website or Service and system operation, administration, maintenance, internal audits and reviews, diagnosing technical problems, and maintaining security.
To provide statistics about the usage levels of the Website and other related information to our service providers.
To notify you of data privacy incidents or provide you with legally required information.
To contact you regarding a promotion, contest, or sweepstakes in which you have participated.
To request your participation in ratings, reviews, surveys, focus groups, or other initiatives which help us to gather information used to develop and enhance our Products and Services.
For examination or event registration, scheduling, event attendance, administration and related purposes.
To fulfill any other purpose for which you provide Personal Information.
In any other way we may describe and for which we obtain your consent when you provide the information.
How We Share Your Information
We do not sell our mailing or contact lists to unaffiliated third parties. However, KB Home may share your email address and contact information with our selected service providers for home-related offers and other information we believe will be of interest to our customers, unless you indicated on a Guest Information or registration card or other material that you do not wish to be so contacted. From time to time, KB Home may decide that it is more efficient to use service providers to perform specific services, such as performing surveys or publishing reviews. If we use a service provider to provide specific services, then information (such as contact information) may be shared with that party to the extent necessary for the service provider to provide these services. These service providers are only allowed to use personally identifiable information for the purpose of providing the specific services requested by KB Home.
KB Home may aggregate Personal Information and disclose such information in aggregate to advertisers for other marketing and promotional purposes. However, in these situations we will not disclose to these entities any information that could be used to personally identify you.
Creating a MyKB account, signing up for an interest list, or submitting a contact form may result in follow up correspondence from a KB Home representative. You may remove your email address from the distribution lists of KB Home or our business partners at any time by notifying us or the business partners, respectively. To unsubscribe from marketing emails, please view the Choices Regarding Your Information section below.
As part of the normal operation of this Website, we may collect and, in some cases, disclose information about you. Personally identifiable information about you may be used to improve our marketing and promotional efforts, to statistically analyze usage of the Website, to improve our Website content and to customize our Website's content and layout. We believe these uses allow us to improve our Website and better tailor it to meet our user's needs. We may use your first and last names, email address, your mailing address and telephone number, to contact you from time to time about our services.
- Internally.We may share your information within KB Home and its affiliates and subsidiaries, including, but not limited to our affiliates for financial services, title insurance services, and insurance agency services.
- On Our Platforms.For example, we may display information you post on our service provider review feature.
- With Our Service Providers.We may share your information with third parties who perform services on our behalf. For example, this may include merchandise vendors and suppliers for customer service. It may also include companies that send emails on our behalf.
- With Our Business Partners.For example, this may include third parties that provide financial products and services related to our business. It may also include a third party that co-sponsors a contest or promotion.
We will attempt to notify you about these requests unless: (i) providing notice is prohibited by the legal process itself, by court order we receive, or by applicable law, or (ii) we believe that providing notice would be futile, ineffective, create a risk of injury or bodily harm to an individual or group, or create or increase a risk of fraud upon us, our users, our Website, or our Services. In instances where we comply with legal requests without notice for these reasons, we will attempt to notify that user about the request after the fact if we determine in good faith that we are no longer legally prohibited from doing so and that no risk scenarios described in this paragraph apply.
You also may submit information, such as comments, reviews, testimonials, etc., to be published or displayed ("posted") on public areas of the Website, or transmitted to other users of the Website or third parties (collectively, "Content"). Your Content is posted and transmitted to others at your own risk. We cannot control the actions of other users of the Website with whom you may choose to share your Content. Therefore, we cannot and do not guarantee that your Content will not be viewed by unauthorized persons. You agree to and do hereby grant us a royalty-free, sublicensable, transferable, perpetual, irrevocable, non-exclusive, and worldwide right to Use, modify, and perform any Content you post to our Website, or that you submit for posting. The term "Use" includes, but is not limited to, use, reproduce, modify, publish, list information regarding, edit, delete, translate, distribute, publicly display, publicly perform, and make derivative works of the content.
If we permit you to post Content, you agree to comply with our Content Posting and Community Guidelines, available here, which are incorporated herein.
We may post Content on our Website you post to our Facebook or other social media account pages. The right to Use you grant us also extends to any content we may post on our Website that you have posted at other websites, e.g., Google.
Social Media Plugins
We integrate social media application program interfaces or plug-ins from social networks, including Facebook, LinkedIn, Twitter, Instagram, Tumblr, Pinterest and/or possibly other companies, into the Website. In order to register as a user with us, you may have the option to sign in using your Facebook or other social media site login.
- For example, when you visit our Website and create an account using your Facebook account login, the plugin creates a direct connection between your browser and the Facebook server. This allows Facebook to receive information about your visit to our Website with your IP address. This allows Facebook to assign your visit to our Website to your user account. Please note that as provider of the Website, we receive no notification about the contents of the transmitted data or their use by Facebook. If you do not want Facebook to assign your visit to our Website to your Facebook user account, please log out of your Facebook user account.
As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions and patterns, including:
- Details of your visits to our Website, including, but not limited to, traffic data, geolocation data, logs and other communication data and the resources that you access and use on the Website.
- Information about your computer and internet connection, including your IP address, operating system, browser type, clickstream patterns, the URL of the most recent website you visited before coming to our Website, the amount of time you spent on our Website, and the pages you viewed while on our Website.
- We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking).
The information we collect automatically is statistical data and may include Personal Information, but we may maintain it or associate it with Personal Information we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service by enabling us to perform such actions as including, but not limited to: (a) estimate our audience/visitor size and usage patterns; (b) store information about your preferences, allowing us to customize and improve our Website; (c) speed up the page load time; and/or, (d) recognize you when you return to our Website.
The technologies we use for this automatic data collection may include cookies, local storage cookies, web beacons, pixel tracking, GIF and/or IP address. Each of these is discussed below.
Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer or mobile device. It may contain certain data, including, but not limited to: the name of the server that has placed it there, an identifier in the form of a unique number, and, an expiration date (some cookies only). Cookies are managed by the web browser on your computer (such as Internet Explorer, Edge, Firefox, Safari or Google Chrome).
Different types of cookies which have different purposes are used on our Website.
Essential Cookies. These cookies are essential to allow you to browse our Website and use its functions. Without them, services such as shopping baskets and electronic invoicing would not be able to work.
Performance Cookies. These cookies collect information on the use of our Website, such as which pages are consulted most often. This information enables us to optimize our Website and simplify browsing. Performance cookies also enable our affiliates and partners to find out whether you have accessed one of our Websites from their site and whether your visit has led to the use or purchase of a product or Service from our Website, including the references for the product or Service purchased. These cookies do not collect any information which could be used to identify you. All the information collected is aggregated, and therefore anonymous.
Functionality Cookies. These cookies enable our Website to remember the choices you have made when browsing. For example, we can store your geographical location in a cookie so that the Website corresponding to your area is shown. We can also remember your preferences, such as the text size, font and other customizable aspects of the Website. Functionality cookies may also be able to keep track of the products or videos consulted to avoid repetition. The information collected by these cookies cannot be used to identify you and cannot monitor your browsing activity on sites which do not belong to us.
It is possible that you will come across third-party cookies on some pages of sites that are not under our control.
Local Storage Cookies. Certain features of our Website may use local stored objects (or Adobe Flash cookies) to collect and store information about your preferences and navigation to, from and on our Website. Local storage cookies are not managed by the same browser settings as are used for browser cookies.
Web Beacons. Pages of our Website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
Pixel Tracking. In addition to using Cookies, the Website may employ "pixel tracking," a common process which may be used in connection with advertisements on other sites. Pixel tracking involves the use of pixel tags that are not visible to the user and consist of a few lines of computer code. Pixel tracking measures the effectiveness of advertisements and compiles aggregate and specific usage statistics. A "pixel tag" is an invisible tag placed on certain pages of websites that is used to track an individual user's activity. We may access these pixel tags to identify activity and interests that may allow us to better match our goods, services, and other offers with your interests and needs. For example, if you visit our Website from an advertisement on another website, the pixel tag will allow the advertiser to track that its advertisement brought you to the Website. If you visit our Website, and we link you to another website, we may also be able to determine that you were sent to and/or transacted with a third-party website. This data is collected for use in our marketing and research.
IP Address. Our servers automatically record certain log file information reported from your browser when you access the Services. These server logs may include information such as which pages of the Service you visited, your internet protocol ("IP") address, browser type, and other information on how you interact with the Services. These log files are generally deleted periodically.
Some content or applications, including advertisements, on the Website are served by third parties, including advertisers, ad networks and servers, content providers and application providers. First-party or third-party cookies may be used alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our Website. A first-party cookie is a cookie set by the domain name that appears in the browser address bar. A third-party cookie is a cookie set by (and on) a domain name that is not the domain name that appears in the browser address bar. It might be set as part of a side resource load (image, JS, iframe, etc., from a different hostname) or an AJAX HTTP request to a third-party server. The information that first-party and third-party cookies collect may be associated with your Personal Information or they may collect information, including Personal Information, about your online activities over time and across different websites and other online services (i.e., tracking such activities). They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.
We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.
Google Services We Use
Google AdSense Advertising. We use Google AdSense Advertising (or other search engine or display network advertising) on our website. Google's advertising requirements can be summed up by Google's Advertising Principles. They are put in place to provide a positive experience for users. We have implemented the following: (a) Remarketing with Google AdSense and (b) Google Display Network Impression Reporting.
We, along with third-party vendors such as Google, use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our Website.
Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out of seeing interest-based ads by using the Interest-Based Ads Opt Out Chrome browser extension.
Your Privacy Rights
Nevada Residents (SB220)
This section applies only to Nevada residents. Nevada residents may elect to opt-out of the sale of their Personal Information. To make a request, please contact us as described in the How to Contact Us section, below. Indicate in your email or letter that you are a Nevada resident.
Colorado Privacy Act (CPA)
This section applies only to Colorado residents.
Colorado residents have the following rights to:
- opt-out of the processing of personal data
- have inaccuracies in their Personal Information be corrected
- request deletion of their Personal Information held by us
- obtain a portable copy of the data
California Consumer Privacy Notice
This section applies only to California residents. If you are a California resident (occasionally referred to herein as “Consumer”), California law (California Consumer Privacy Act of 2018 (“CCPA”, available here) and its successor, the California Privacy Rights Act of 2020 (“CPRA”, available here)) provides you with additional rights regarding our use of your Personal Information. For purposes of this California Consumer Privacy Notice and only for California residents, the term Personal Information means “personal information” as defined under CCPA/CPRA.
California residents have the following rights to
- access a copy of their Personal Information held by us
- have inaccuracies in their Personal Information to be corrected
- limit our use of sensitive Personal Information we collect (if any) to what is necessary to perform the services or provide the goods reasonably expected by an average consumer
- request no more than twice in a twelve month period the following information about the categories of Personal Information we collect and sell (if any) and data we share with third parties, namely:
- Categories of Personal Information (which are described above in the section “Personal Information We Collect.”)
- Categories of sources from which we collected the Personal Information,
- Categories of third parties with whom we share the Personal Information, and,
- Specific pieces of Personal Information we collected about the requestor
- request that we provide information about the logic behind any automated decision-making and likely outcome of such processes
- transmit your Personal Information to another business
- request deletion of their Personal Information held by us
- opt-out of the sale (if any is being sold) of their Personal Information
For purposes of exercising your rights above, please note the following regarding how we collect and use your Personal Information as described in this policy:
These rights can be exercised by completing and submitting the OneTrust webform.
The Internet is not 100% secure. We cannot promise that your use of our sites will be completely safe. We encourage you to use caution when using the Internet. We use reasonable means to safeguard Personal Information under our control. A user identification and a password are needed to access certain areas of KB Home’s platforms. The safety and security of your information also depends on you. You should maintain good internet security practices. Where you have password-protected access to certain parts of the Website or Services, you are responsible for keeping this password confidential. You should not share your password with anyone. You must prevent unauthorized access to your account and Personal Information by selecting and protecting your password appropriately and limiting access to your computer or device and browser by signing off after you have finished accessing your account. If your email account or Facebook account is compromised this could allow access to your account with us if you have given us those details and/or permitted access through those accounts. If your email account is compromised it could be used to ask us to reset a password and gain access to your account with us. If you think that any of your accounts have been compromised you should change your account credentials with us, and in particular make sure any compromised account does not allow access to your account with us. The information you share in public areas may be viewed by other users. We’ll never email you to ask for your password or other account login information. If you receive such an email, please send it to us so we can investigate.
Storage of Information
Information we maintain may be stored in the United States. If you live outside of the United States, you understand and agree that we may transfer your Personal Information to the United States. This site is subject to U.S. laws, which may not provide the same level of protections as those in your own country.
The time periods for which we retain your Personal Information depend on the purposes for which we use it. We will keep your Personal Information for as long as your account is active, or as long as you are a registered account holder of our Services or for as long as we have another business purpose to do so and, thereafter, for no longer than is required or permitted by law, or our records retention policy, reasonably necessary for internal reporting and reconciliation purposes, or to provide you with feedback or information you might request. This period of retention is subject to our review and alteration.
We may retain De-Identified Personal Information for as long as we choose.
How to Contact Us
If you are a California (CCPA/CPRA), Colorado (CPA), or Nevada (SB220) resident and wish to submit a data access request, please use our webform or this webform for Authorized Agents. Former California based KB Home employees, contractors, and job applicants can complete this webform.
Regardless which state you live in, if the state in which you reside has a law which requires us to respond to data access or opt-out requests (such as the ones applicable to California, Colorado, or Nevada residents), you may contact us by telephone at 1-866-I-OPT-OUT (1-866-467-8688) 121#, or by email at email@example.com.
You may also write to us at the address listed below for Postal Mail:
21 Rancho Camino Dr, Suite 300
Pomona, CA 91766
Attn: Privacy Department
Please include your email address and phone number in your written correspondence.
Choices Regarding Your Information
You have certain choices about how we use your information.
• Use the "Unsubscribe" link at the footer of any KB Home promotional email.
• Click here to unsubscribe from all future promotional emails.
• Email us at firstname.lastname@example.org.
Our Services may include sending you Short Message Service (“SMS”) messages which may deliver to your wireless device (unless you communicate further with us). Message frequency may vary. We may use your information to contact you about your visit(s) to our communities, purchases, or informational and service-related communications. You may remove your information by replying “STOP” to the SMS text message you received. After you send the SMS message “STOP” to us, we will send you an SMS message to confirm that you have been unsubscribed. Alternatively, you may submit your request by email to us, including the email address and phone number you registered with us, or by any reasonable means. After this, you will no longer receive SMS messages from us. If you want to join again, just sign up as you did the first time and we will start sending SMS messages to you again. For help, please reply to a text with HELP. Message and data rates may apply, depending on your cell phone plan. Carriers are not liable for delayed or undelivered messages.
• To be removed from our global marketing mailing lists, send your request, including your full name and mailing address, to the address listed above.
If you do not wish to receive future email offers and notifications, email us at email@example.com
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